For over 10 years, think tanks, policy makers, and marketing consultants have been trying to discredit and undermine the momentum of the international Boycott, Divestment, and Sanctions (BDS) campaign to end Israeli apartheid and the occupation of Palestine. They developed a strategy called "Brand Israel", which is aimed at rebranding the state of Israel as a cultural, social, and political haven for progress and creativity, divorced entirely from the narrative of Palestinian oppression and colonial occupation. The Brand Israel marketing campaign has been successful at siphoning support for leftist and progressive causes, such as LGBTQ, environmentalism, and animal advocacy, in an effort to frustrate the solidarity organizing behind the power of the BDS campaign. The result is a powerful, militarized, and oppressive colonial nation-state that has been pink-washed, green-washed, and even vegan-washed as a progressive and leading democracy in an otherwise "backwards" region of the world.
This event will look at the dynamics of Brand Israel as it has infiltrated the international animal advocacy movements, with a particular focus on the United States. Learn how to resist Brand Israel and organize in support of the BDS campaign and Palestinian sovereignty. Animal advocates will also discuss the work of the Palestinian Animal League (PAL), the only animal advocacy group in the Palestinian Occupied Territories, and how to support and stand in solidarity with PAL as a means of resisting Brand Israel's campaign of vegan and humane-washing that erroneously paints Israel as the most progressive nation on the planet in terms of animals and veganism as a means of erasing the Palestinian relationship with the land and its animals.